Corporate overview
SWAL Corporation Limited (formerly known as Shaw Wallace Agrochemicals Limited) is one of the pioneers in the Indian Agrochemical Industry. Committed to the progress of Indian farmers for more than nine decades, our core competency lies in marketing of pesticides and fertilizer mixtures. We are a major player in the industry, enjoying a leadership position in branded sales of Acephate (Starthene) and Ethion (MIT 505).
We also have the highest market share in Organic Fertilizer segment in major consuming states of Kerala and Maharashtra with brand name Sterameal.
We have four fertilizer mixing units at Karamadai (Tamil Nadu), Kottayam, Calicut and Kannur (Kerala). Besides, the company also has a job work arrangement for fertilizer mixing at Pune.
Our People to Farmer (P2F) team encompasses an All-India sales and distribution network comprising of 150 Plus expert technocrats in the field. Apart from marketing our products, the field force demonstrates their right usage by interacting with the farmers on all aspects of farming technology.
We have a well orchestrated distribution network spanning 24 stock points and about 4000 dealer outlets ensuring availability of our products at the right time and the right place. Together we ensure that farmers get quality product at a most competitive price.
Our Mission
Swal Corporation Limited promotes Integrated Pest Management as a mean of improving of farmer's livelihood by increasing the productivity and quality of the produce, while sustaining the environment and natural resources for future generation.
- To propel the growth of the agrochemical market through world class products
- To anticipate and meet the changing needs of our demanding customers
- To nurture, develop and empower our people and vendors
- To maintain meticulous standards in quality, cost and distribution
- To imbibe a work culture conducive to performance through networking
Our Vision
Swal Corporation Limited aims at promoting the best possible combination of measure –Chemical, biological and cultural – to deliver cost effective, environmentally sound and socially acceptable methods of increasing productivity, managing insects, disease and weeds. We thrive on current and new business opportunity while leveraging our core competences of human capita, quality and integrity.
Future Thrust
SWAL Corporation is committed to customer delight by providing high quality products and best service at competitive price. We shall strive to do this by regularly enhancing our product portfolio through:
- Continuous updating of technology and resources.
- Recognizing and deploying talent through empowerment of people.
- Capturing market information and Knowledge Management.
- Using efficient supply chain measures to meet the market requirements.